What Type of Sites Should Publishers Choose for More Orders?

There are no fixed criteria for what makes a website the “best.” Every client has unique goals, and the type of site they choose depends on their niche, target audience, and SEO strategy. As a publisher, your job is to list sites that can meet different client needs — the more versatile and relevant your sites are, the more orders you’ll attract.

No One-Size-Fits-All Rule

A site that works perfectly for one client may not appeal to another.

Example: A finance blog may attract banking and investment clients, but not health brands.

Takeaway: Build a diverse portfolio of websites so you can cater to multiple industries.

Niche Matters (But Varies by Client)

Clients usually prefer niche-specific sites that directly relate to their industry.

Finance → Banking, fintech, or investment blogs.

Health → Wellness, fitness, or medical websites.

Tech → Innovation, SaaS, or digital platforms.

Takeaway: Clients will pick different niches, so variety increases your chances of getting chosen.

Traffic and Authority Are Flexible

Some clients prioritize high-traffic websites for visibility, while others care more about authority metrics (DA/DR) for SEO.

Takeaway: Offering both traffic-rich and authority-strong sites ensures you meet different expectations.

Audience Match Depends on the Brand

Not every client wants the same audience.

A local business may want region-specific sites.

A global brand may prefer international reach.

Takeaway: Sites with clear audience targeting are more attractive, but which ones get picked will depend on the client’s goal.

Quality Over Quantity

Clients prefer sites with clean, natural, and regularly updated content. But even here, needs vary:

Some clients want editorial-style placements.

Others are fine with promotional posts if the site has traffic.

Takeaway: Maintain quality, but remember different clients value different things.

Conclusion

There are no strict or universal rules for the “right” website. Every client decides based on their niche, audience, and SEO goals. As a publisher, the best strategy is to:

Offer a variety of sites across different niches.

Highlight traffic, authority, and audience clearly.

Maintain quality to build trust.

By aligning your websites with diverse client needs, you’ll attract more orders and build stronger relationships.

Updated on: 05/09/2025