> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://vefogix.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What Happens if a Publisher Misses a Deadline?

Timely delivery is important for smooth campaigns and maintaining trust between clients and publishers. When a publisher misses an agreed deadline, the following steps are usually taken:

### Immediate Follow-Up

The team will reach out to understand the reason for the delay.

A revised timeline will be requested to complete the order.

### Grace Period

A maximum grace period of 24 hours may be allowed for unforeseen delays.

This provides some flexibility while keeping accountability intact.

### Failure to Deliver

If the publisher still doesn’t deliver within the revised timeline, the order may be:

Cancelled without payment, or

Reassigned to another publisher.

### Repeated Delays

Frequent delays can impact future collaboration opportunities.

In some cases, the publisher may be removed from the marketplace

### Proactive Communication

Clear communication is important.

Publishers are encouraged to inform the team in advance if they anticipate any delay.