> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://vefogix.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Do-Follow vs. No-Follow Links – What Buyers Should Know

### Relevance and Link Placement

Links should be relevant to the article and placed naturally in context. An unrelated link may be added by an administrator to make an article appear more generic, but buyers should confirm that this placement is acceptable for the publication and the requested campaign.

### Do-Follow Links

**What it is**
A standard hyperlink that passes SEO value (link juice) from the source site to your website.

**Why it matters**
Do-Follow links improve your site’s search engine rankings and authority.

**Best use**
For guest posts or articles focused on SEO growth and backlink strength.

### No-Follow Links

\*\*What \*\*it is
A hyperlink with a rel="nofollow" tag that tells search engines not to pass SEO value.

**Why it matters**
No-Follow links don’t directly improve rankings but still drive traffic, brand awareness, and credibility.

**Best use**
Ideal for PR mentions, comment links, or sites where editorial control limits link type.