Do-Follow vs. No-Follow Links – What Buyers Should Know

Links are an essential part of online visibility and SEO. Understanding the difference between Do-Follow and No-Follow links helps buyers make smarter decisions for guest posts and PR campaigns.

Do-Follow Links

What it is

A standard hyperlink that passes SEO value (link juice) from the source site to your website.

Why it matters

Do-Follow links improve your site’s search engine rankings and authority.

Best use

For guest posts or articles focused on SEO growth and backlink strength.

No-Follow Links

What it is

A hyperlink with a rel="nofollow" tag that tells search engines not to pass SEO value.

Why it matters

No-Follow links don’t directly improve rankings but still drive traffic, brand awareness, and credibility.

Best use

Ideal for PR mentions, comment links, or sites where editorial control limits link type.

Updated on: 26/09/2025