Common SEO Myths About Guest Posting & Press Releases

Guest posting and press releases are powerful tools to grow your brand and reach the right audience. But many people get confused by myths that aren’t entirely true. Here’s the real story:

❌ Myth 1: Guest Posts Are Only for SEO

Truth: Guest posts do help with SEO, but their biggest benefits are bringing relevant traffic, building your reputation, and connecting with new audiences.

❌ Myth 2: Press Releases Automatically Boost Rankings

Truth: Press releases mainly get your brand noticed by the media and readers. They don’t directly improve search rankings, but they can lead to valuable backlinks if picked up by other sites.

❌ Myth 3: Only High-Authority Sites Matter

Truth: Relevance beats raw numbers. A smaller site in your niche can bring highly targeted readers who are more likely to engage with your content.

❌ Myth 4: Guest Posts and Press Releases Work Once and Done

Truth: Their impact lasts. A good guest post or press release can continue bringing traffic, links, and exposure for months or even years.

❌ Myth 5: Only Do-Follow Links Are Valuable

Truth: No-Follow links still matter. They help with brand visibility, referral traffic, and a natural backlink profile, which search engines notice.

Updated on: 26/09/2025