Best Practices for Writing SEO-Optimized Guest Posts

Creating a guest post that ranks well on Google isn’t just about keywords—it’s about giving real value to your readers. Start by understanding your audience and doing keyword research. Pick relevant keywords, especially long-tail ones, and naturally include them in your title, headings, and content. A clear, catchy title under 70 characters instantly grabs attention.

Your content should be simple, scannable, and enjoyable to read. Break it into short paragraphs, use headings to guide the reader, and sprinkle in links—both to your own related content and trustworthy external sources—to build credibility.

Here are some quick ways to boost your guest post:

Meta description

Keep it under 160 characters and include your main keyword.

Images

Use relevant images with descriptive alt text to support your points.

Readability

Bullet points, numbered lists, and bold text make key ideas pop.

Engagement

End with a question or call-to-action to invite comments and shares.

Pro Tip: Focus on value first, SEO second. Google rewards posts that genuinely help readers, and those are the posts that get shared, linked, and remembered.

Updated on: 26/09/2025